Influence Snapshot with Matt Halloran | E399
Helping advisors pulse check their influence.
In this episode of FinTech Impact, host Jason Pereira welcomes Matthew Halloran, co-founder of ProudMouth. ProudMouth has become a leading podcast platform for financial advisors, helping them develop and broadcast their voices. They recently introduced Influence Snapshot, a tool designed to identify marketing gaps and boost an advisor's influence. Matt and Jason delve into the importance of niche marketing, detailed content strategies, and the impact of consistent branding. They also explore how Influence Snapshot can provide key insights into areas such as audience targeting, brand credibility, and content synergy. Join them for an informative conversation on enhancing advisory practices through effective content marketing.
Episode Highlights:
00:00 Welcome to FinTech Impact
00:14 Introducing Matthew Halloran and Proud Mouth
01:50 The Birth of Influence Snapshot
02:46 Understanding Influence Snapshot
03:14 The Importance of Niche Marketing
05:33 User Journey of Influence Snapshot
06:50 Breaking Down the Influence Snapshot Metrics
15:16 The Importance of Social Media Presence
16:04 Content Marketing Success Stories
16:41 Challenges in Content Marketing
18:06 The Power of Consistency in Podcasting
18:54 Synergy in Marketing Efforts
20:04 Influence Snapshot: Early Reactions
20:56 Continuous Improvement and Adaptation
25:59 Podcasting Passion and Best Practices
27:46 Final Thoughts and Recommendations
Resources:
Facebook – Jason Pereira's Facebook
LinkedIn – Jason Pereira's LinkedIn
Woodgate.com – Sponsor
LinkedIn - Matt’s LinkedIn