Year in Review 2023 with Guy Anderson | E307
Looking back on 2023.
On today’s episode of Fintech Impact, we have guest Host, Guy Anderson. Jason and Guy will reflect on 51 impactful episodes of Fintech Impact. From CRM evolution to the rise of AI in finance, this conversation explores cutting-edge trends and thought-provoking discussions that shaped the year, sharing insights into cybersecurity, marketing, and innovative solutions revolutionizing the advisory landscape.
Episode Highlights:
00:37: Guy Anderson provides a brief overview of his background as a portfolio manager and highlights the long history of collaboration with Jason. He congratulates Jason on the success of the podcast, acknowledging its significance in the competitive podcast space.
01:28: Jason shares insights from his speaking engagements at Future Proof and the IFP event, discussing the importance of technology in bridging the gap between advisors and the next generation of clients.
02:56: Jason explores the pervasive nature of fintech, emphasizing its role as a tool for advisors to enhance value and service while staying competitive.
04:46: The conversation shifts to the theme of artificial intelligence (AI), with Guy prompting Jason to share his views on AI's role in fintech products and its impact on the industry.
07:46: Guy Anderson brings up the use of AI in drafting emails, specifically mentioning Grammarly, and discusses how advisors, including himself, use ChatGPT to edit and improve email content for conciseness.
08:37: Jason reflects on standout episodes from the year, mentioning Luminent's approach to understanding clients' values and Elements, a tool for efficient financial collaboration. He highlights the importance of these innovations in reshaping onboarding processes and improving financial advice delivery.
10:27: Guy inquiries about Kepler and whether it has found success in matching clients with advisors. Jason explains how Kepler's values-based questionnaire and strategic partnerships with institutions have addressed the challenges faced by similar ventures, making it a viable solution.
11:48 Jason discusses Kepler's approach to traffic generation by partnering with organizations that already have financial traffic and New Retirement Wealth's integration of a DIY financial planning tool within existing platforms.
13:37: Guy Anderson reflects on the positive outcome of being proven wrong in the case of successful ventures like Kepler and New Retirement Wealth, emphasizing the importance of aligning vision and values between teams.
14:44: Transitioning to the topic of a repeat interviewee, Guy asks Jason about Conquest and its role as an AI-driven solution in the market.
16:10: Guy expresses his interest in Intentional, prompting Jason to recall the conversation with Kelly Waltrip, who works for Tina Powell. They discussed the effective marketing of financial advisors and fintech firms, emphasizing the power of content in driving traffic and the importance of being prepared to convert and service clients.
17:28: Jason provides insights into UnderwriteMe, a tool specializing in insurance underwriting. He highlights its unique approach of conducting a medical and financial fact-finding process before recommending insurance policies.
19:14: Guy asks about PractiFI, a CRM platform, and Jason describes it as a solution built on Salesforce. Jason positions PractiFI as a middle-ground CRM, offering more flexibility than some competitors and requiring less lift than Salesforce.
22:54: Guy expresses amazement at UnderwriteMe's ability to provide newcomers in the insurance industry with the same insights as seasoned professionals. He notes that the tool seems to level the playing field, reducing the need for extensive industry experience.
23:49: Guy inquiries about Jason's schedule for 2024 and any specific themes or trends he anticipates. Jason mentions being booked until early February, with expectations of continuous conversations and insights from the T3 conference in January
25:02 Jason emphasizes the importance of AI implementations addressing specific pain points and gaps. He foresees AI becoming a bigger focus, with major platform providers likely to incorporate AI agents into their tools in the coming 18 to 24 months.
Key Points:
Discussion revolves around ground breaking achievements of fintech companies, notably one making significant strides in the Canadian enterprise market and securing a major contract in the US.
Ariza, a tool introduced, uses a quadrant system to understand individual retirement preferences, emphasizing the need to tailor strategies based on behavioural preferences like certainty, variability, commitment, and optionality.
"Underwrite Me" is highlighted for revolutionizing the insurance application process, conducting preliminary medical and financial fact-finding to enable users to compare policies based on health criteria, reducing surprises for clients.
Tweetable Quotes:
"The AI wave in #Fintech is real, but it's not just automation. It's about enhancing advisor-client interactions, process management, and making technology truly adaptive.” - Jason
"2024 in Fintech: Brace for the next wave! AI adoption accelerates, with platforms integrating intelligent agents. The future is not just automation; it's smart, adaptive solutions.” - Jason
“Reflecting on 2023 in Fintech Impact: A diverse journey from cybersecurity to marketing, featuring leaders, experts, and the big players in the Fintech space.” - Jason
Resource Mentioned:
Facebook – Jason Pereira's Facebook
LinkedIn – Jason Pereira's LinkedIn
Woodgate.com – Sponsor