Orion Advisor Technologies with Brian McLaughlin | E341

Choose your own adventure with your advisor tech stack.

In this episode of Fintech Impact, Jason interviews Brian McLaughlin, President of Orion Advisor Technologies, as he discusses the evolution of Orion and its impact on the FinTech space. Brian shares insights into the challenges of harmonizing technology and teams following acquisitions, and his personal mission to innovate within the industry. He emphasizes the significance of householding in financial planning and the potential of AI to revolutionize the field. Additionally, Brian highlights his aspiration to make financial services accessible to the middle class, underscoring technology's role in reducing delivery costs and improving service.

Episode Highlights:

  • 00:09: Introduction of Brian McLaughlin and his role at Orion Advisor Technologies, alongside his significant contributions to the advisor technology industry.

  • 00:32: Brian expresses excitement over finally connecting for the podcast episode, humorously acknowledging the previous push and pull.

  • 00:36: Discussion on the reciprocal podcast guest appearances between the speakers.

  • 00:47: An overview of Orion Advisor Technologies, emphasizing the company's breadth in providing end-to-end technology solutions for advisors.

  • 01:37: Mention of Orion’s status as a major player in the technology space for advisors and the episode's focus on technology over the TAM side.

  • 02:12: Brian shares his history in the industry, including the origin story of Redtail Technology and its growth over the years.

  • 04:53: The pivotal role of creating raving fans as a foundational mantra at Redtail, focusing on delivering exceptional service to both staff and clients.

  • 09:39: Discussion around the importance of integration in the software industry and Brian's approach to open collaboration.

  • 19:37: Insight into Orion's current focus on AI technologies, including the BFI tools and the transformative potential of AI in the industry.

Key Takeaways:

  • The significance of creating a company culture that prioritizes exceptional service can lead to long-term success and market dominance.

  • Integration and collaboration within the FinTech sector are crucial for innovation and providing comprehensive solutions to advisors.

  • Addressing the challenge of defining and harmonizing various aspects of a business, including company culture and technological integration, is key post acquisition.

  • The potential of AI and machine learning to revolutionize the financial services industry, particularly in optimizing operational efficiencies and personalizing client services.

  • Brian emphasizes the importance of making financial advisory services accessible to a wider audience, including the middle class, highlighting technology's role in achieving this goal.

Tweetable Quotes:

  • "Creating raving fans is at the heart of our success – focusing on making both staff and clients exceptionally happy." - Brian McLaughlin

  • "Integration is not just about technology; it's about people and companies working together towards a common vision." - Brian McLaughlin

  • "AI has the potential to be a game-changer in financial services, enabling advisors to serve their clients like never before." - Brian McLaughlin

  • "Our mission is to make financial advice accessible and relevant for everyone, not just the wealthy." - Brian McLaughlin 

Resources Mentioned:

Fintech ImpactJason PereiraFintech