Charitable Impact with John Bromley & Michael Todd | E137

Enabling frictionless and purposeful charitable giving.

 In this 139th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews John Bromley, Founder and CEO of Charitable Impact and Mike Todd, Director of Charitable Investment Programs at Charitable Impact. Charitable Impact is a fintech online platform that enables charitable donations through donor-advised funds. John Bromley and Mike Todd talk about how they are able to get this done and what a donor-advised fund is. 


Episode Highlights: 

● 00:38 – What is Charitable Impact? 

● 01:30 – What was the impetus for Charitable Impact getting started? 

● 03:44 – What is a donor-advised fund and why do they get used? 

● 13:26 – How many people come directly and how many people come from other sources? 

● 14:44 – Charitable Impact works with close to 100 investment managers across various firms. 

● 16:58 – How does the technology work? 

● 23:48 – What would John Bromley and Michael Todd change in their business or industry? 

● 32:21 – What have been the biggest challenges John Bromley and Michael Todd has faced? 

● 36:52 – What keeps John Bromley and Michael Todd excited each day about their work? 


3 Key Points 

1. The questions that pushed John Bromley to start Charitable Impact are: Where do you go to get advice in the charitable giving world? How can charitable giving be made possible and fluidly during any translation on a cost-effective basis?

 2. There are over 85,000 charities in Canada. 

3. Donor-advised funds are like having a bank account for charitable giving. 


Tweetable Quotes: 

● “Charitable Impact asks the questions, who is really there to support the donor who is looking to participate, or who is participating in charitable giving? .” – John Bromley 

● “We give people their own individual giving account, it is what is referred to as a donor-advised fund and they take on that account, they can put their charitable donations into it.” – John Bromley 

● “We have higher net worth donor, and generally the majority of those people we meet through financial advisors. The majority of our donors, however, are everyday Canadians, I would refer to as grassroots donors.” – John Bromley 


Resources Mentioned: 

● Facebook – Jason Pereira’s Facebook 

● LinkedIn – Jason Pereira’s LinkedIn 

● FintechImpact.co – Website for Fintech Impact 

● JasonPereira.ca – Sign up for Jason Pereira’s newsletter 

● charitableimpact.com – Website for Charitable Impact 

● Linkedin – John Bromley 

● Linkedin – Michael Todd’s Linkedin